Coach Nick!
MANAGING DIRECTOR • HEAD COACH • FOUNDER OF REYNOLDS NUTRITION
Coach Nick Reynolds
Known by members as the walking “Nickopedia”, Nick Reynolds is the driving force behind Reynolds Nutrition /Strength and Managing Director of 318 Fitness. With over 20+ years of coaching experience and decades of competitive experience, Nick has dedicated his life to strength, bodybuilding, powerlifting, sport, coaching, and helping people become stronger both inside and outside the gym.
From Athlete to Coach
Nick’s journey has taken him from sprinting tracks and rugby fields to bodybuilding stages and powerlifting platforms. Growing up in Paraparaumu, he competed as a 100m and 200m sprinter, represented Horowhenua Rugby for five years, played rugby as a winger, and was involved in multiple sporting codes throughout his youth.
Over decades of competition, Nick has earned bodybuilding titles, powerlifting records, national titles, and world championship success. Today, he uses those experiences to help others build strength, confidence, performance, and long-term results.
The Coach
Nick coaches everyone from first-time gym members through to competitive athletes, helping people build strength, muscle, confidence, structure, performance, and long-term health.
“One more rep. One more kilo. Be a little better than last week.”
His coaching philosophy is built around consistency, accountability, education, and small improvements that compound over time.
Specialties
Founder of Reynolds Strength & Managing Director of 318 Fitness
In 2013, Nick co-founded Reynolds Nutrition, which later evolved into Reynolds Strength. What began as a nutrition and contest preparation business has grown into a coaching brand focused on strength training, sports nutrition, athlete development, bodybuilding, powerlifting, and lifestyle transformation.
As Managing Director of 318 Fitness, Nick oversees the gym floor, equipment, coaching team, maintenance, training standards, staff development, and ongoing facility improvements.
Whether he is coaching on the gym floor, sourcing new equipment, fixing machines, mentoring staff, or planning the next upgrade, Nick is always working to make the gym better for every member and visitor.
Alongside his long-term fiancée Marina, Nick continues to grow 318 Fitness as The Mecca of Physical Culture on the Kāpiti Coast — a place built on strength, community, and good vibes.
Stronger Bodies.
Stronger Minds.
Stronger Community.
Whether you are chasing your first pull-up, your first 100kg squat, a bodybuilding stage, a powerlifting platform, sports performance, or a stronger lifestyle, Coach Nick is committed to helping you become the strongest version of yourself.
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