Who we are today

Who We Are Today

Nick Reynolds – Managing Director & Head Coach

Nick is the walking Nickopedia — our go-to guru for nutrition, training, and all things strength. A competitive bodybuilder (NABBA Inc, NZIFBB) turned powerlifter (IPF, GPC), Nick has earned national records and world titles. Today, as Managing Director of 318 Fitness, he oversees all coaching, programming, and equipment — guiding everyone from lifestyle clients to elite athletes.

Marina Hiroki – Strength Coach & Operations Manager

Marina is a true all-rounder — from dance choreographer and studio owner, to bodybuilder, powerlifter, and strength coach. She specialises in female strength training and also drives the operations, social media, website design, and people management at 318. On top of that, she coaches women to lift with confidence and build lasting strength.